From: Amir Majidimehr
Sent: Thursday, November 13, 2003 10:01 AM
To: Jim Allchin
Cc: Will Poole; Michele Freed; Pieter Knook; Harish Naidu; Chris Jones; Linda Averett
Subject: RE: sucking on media players
Now you feel our pain 🙂 We have been unsuccessful in the past to convince these vendors to open their eyes and accept that there is better software out there than what they ship with these things. Of course, some are better than others but none are a match for Apple. For good or bad, the message is finally getting through 9with retailers threatening to sell iPod) but we are not waiting for that. Tomorrow, we have an entire crew descending on Creative and after that, Samsung and Rio to get them motivated to build the “right” device. We are putting incentives on the table in the form of cash, technical support, direct interface to developers, early access code for 9.1, etc. In other words, we are going all out and hoping that at least a few will listen. If none do, then it is time for us to roll up our sleeves and do our own hardware ☹️.
We are also pushing them on ID. Interestingly enough, some have devices that are pretty much clones of iPod in all respects but worry about challenges from Apple. Still, we are giving them motivation to try harder.
As you allude to below, we also have work to do on our end to make synchronization better. But to do that, we need to have devices that support our new MTP protocol so we don’t quite have anything to give you just yet. Our target is to unveil the synchronization capabilities at CES in early January. So we may be able to give you a sneak peak sometime in December. We would love to have your feedback during that process.
BTW, while the Dell is not substantially better from usability side, it is at least prettier than the Zen.
Finally, while not a substitute, we hope that Portable Media Center will be a well executed device with support for metadata which is very useful given its color screen (there are some complicated rights issues that we have to sort out first). Some of the Ul design elements appear to be even better than iPod (as far as cascading menus is concerned).